Shrug This

For the current Single Frame Story prompt “stream,” I go on a bit of a pictorial rant about BIG DATA, the latest marketing buzz phrase that involves sifting through every grain of our digital stream to in effect box in identities and personalities.

I am not at all a fan of what Seth Godin calls “rearview window analysis,” which presumes the past will equal the future.  In fact BIG DATA insists upon a leaning backwards until it becomes an outright push down that slippery slope.   At least that’s my gut reaction to it.  And while I wanted to go on a text-based rant about BIG DATA (and maybe one day I still will), Seth Godin’s post on it says it better than I could.   (He also includes a link to a simultaneously fascinating and alarming NYT article on the intersection of BIG DATA and script writing.)   I really love the title of his post:  “Perhaps you could just make something awesome instead.”

The photo I created is far from awesome, but it reflects my feelings about this topic pretty well.  It’s entitled “Shrug This Lifestream.”

sfs stream Big Data Little Soul